How to find article ideas for your blog?
Blogging is one of the most popular activities online. Millions of people blog and the numbers keep rising. If you want to start a blog, and publish fresh content on a regular basis, it’s a great way to build your brand and reach a large audience. However, it’s not easy. You need to come up with ideas for your blog regularly. Otherwise, it will lose its value.
Fortunately, it doesn’t have to be difficult. There are a variety of resources you can use to find blog ideas. Whether you’re looking to start a new blog or grow your existing one, this guide will help you get started. Read on to learn more about how to find article ideas for your blog, and keep your ideas flowing.
Assessing Your Blog’s Success
The foundation of finding blog ideas is assessing your blog’s success. At the end of the day, you want your blog to be successful. This will make it easier to find new topics to write about, as well as attract an audience. To assess your blog’s success, look at these three factors:
Traffic: How many people are visiting your blog each day? If your blog is not getting the traffic it deserves, it’s unlikely to succeed. Even if you have the best content in the world, if no one reads it, it will do you no good.
Engagement: How much engagement do you have on your blog? Do people comment on your posts, share them on social media, and/or email you asking questions? Having a high level of engagement is important. If people are reading your posts, but not responding, it will drive them away instead of building loyalty.
Clicks: How many times is your blog being clicked on? If no one is clicking on your blog, then it’s unlikely to succeed. Clicks are signals to Google that someone is engaging with your content – and if no one is clicking, Google won’t rank your blog either.
Conduct keyword research
Keyword research is the foundation of finding blog ideas. Without high-quality keywords, it’s almost impossible to find relevant and engaging content for your blog. However, keyword research is not limited to just one tool. You can do keyword research with any content analysis tool you are comfortable with.
Our #1 pick for keyword research is Keyword Planner. It’s a Google tool, so you know it’s reliable.
After selecting your desired language and “Type of keyword,” Keyword Planner will show you relevant keywords. You can filter keywords by topics, search volume, and difficulty. You can also save your favorite keywords to view later.
For more keyword research tools, check our post on the best keyword research tools.
Look at your analytics
Your blog’s success is also dependent on your blog’s performance. Sometimes, this is easier to understand than other factors. For example, if no one is clicking on your blog, it will likely show up as low as 1% in your Google Analytics. This can be a confusing variable, and lead to frustration. Don’t let your analytics determine your success. Instead, examine your analytics to find out what’s wrong, and correct it.
If you don’t have your own Google Analytics account, you can use the Google keyword Planner.
Keep track of your blog’s performance
Besides assessing your blog’s success and performance, it’s also important to track your blog’s performance. This can be as simple as keeping track of how many views your blog gets each day. However, keep in mind that views are not the be all end all in blogging. There are other factors that Google takes into consideration when ranking your blog. To find out what these are, have a look at our article on how Google ranks blogs.
Beyond views, make sure to keep track of your blog’s performance on social media. If no one is sharing your posts, it will make it much harder for you to gain traction.
Don’t forget about guest posting
Besides sourcing content from other sites, you can also guest post for other blogs. Not only is it good practice to guest post for other blogs, it’s also a great way to find new blog ideas. When you guest post for other sites, you are submitting your work to a publication where you can choose the angle you’d like to take. This can be a great way to find new topic ideas, as well as meet new people in your industry.
If you haven’t tried guest posting before, you should check out our guest post ideas for bloggers.
Network and collaborate
Last but not least, don’t forget to network and collaborate with other bloggers in your niche. In our opinion, this is the most important tip of all. If you want to grow your blog, you can’t do it alone. You need to collaborate with other bloggers in your niche. This will help you to get exposure, as well as attract followers. Therefore, if your blog is about marketing, you can collaborate on a marketing project. Or, if your niche has an association, you can join and contribute to their meetups or events.
The possibilities are endless. The more you collaborate and contribute, the more you will grow. Plus you will make new friends in the process.
Finding new blog ideas is a challenging task. Luckily, there are plenty of resources to help you out. Whether you’re looking for new content ideas, or want to find guest post opportunities, you can find it all with a little effort.
Remember, finding new blog ideas is a continuous process. So, don’t stop looking for new ideas, and stay inspired. With a little effort, you can discover new and engaging content, and gain a following in the process.