5 Tips For Writing Helpful Articles That Readers Love
When you’re writing for the web, your articles aren’t judged on their own merits. Their success depends on their placement. Are they found in the sidebar of a major search engine? Or are they buried on a smaller website that few people visit? You have no control over where your articles appear, but you do have control over how they’re received. People don’t read articles; they read useful information. That’s why it’s so important to keep your reader in mind as you write your articles. Here are 5 tips for writing helpful articles that readers love.
Make Your Article Easy To Read
When people read your articles, they aren’t scanning them for key points. They’re skimming them for useful information. This means that your article’s layout doesn’t matter as much as its ease of reading. Keep your reader’s eyes moving with large blocks of compact text. Avoid using overly complicated language. And don’t rely on an article’s images for additional information. Instead, include a clear, concise summary of each image’s content. These tips will help your readers stay engaged and find the information they need, even if they don’t read every word on every page.
Use Expertise Different From Your Readers
As a writer, you obviously have expertise in a variety of topics. But this expertise isn’t valuable to your readers unless you use it to help solve their problems. And that means aiming to address the issues your audience members are facing, not the ones you’re dealing with. Avoid giving general advice unless you can back it up with research and examples from real life. Instead, offer solutions to readers’ problems, not just descriptions of how those problems exist.
Clearly Define Your Article’s Purpose
It’s easy to get sidetracked when writing about any topic. You may end up telling readers about a new interesting fact rather than focusing on the article’s purpose. You should aim to clearly define your article’s purpose at the beginning of each section. This will help keep your article on topic and make it much easier to write. Plus, readers will appreciate not having to hunt for the reasons you’re writing about a certain topic.
You have to be careful when trying to be original with your content. Don’t just copy and paste the same old tips and advice you’ve read on other articles. Make your own original contributions to the conversation. And don’t just borrow ideas from other articles; incorporate them into your own work in a meaningful way. If a topic has already been covered, try to add something new to the conversation by critiquing the original article’s flaws. If you do this, readers will thank you for being original while also remaining relevant to their needs.
Well-written articles leave readers with actionable advice. They don’t just give advice—they show readers how to apply it. That’s why well-written articles get shared and read on social media. Search engines love well-written articles too. They rank articles higher in their results when those articles are clearly defined, include clear citations, and adhere to Google’s quality guidelines. In other words, with a few easy adjustments, well-written articles are found everywhere online.